The results of Germany's international media competition, the WorldMediaFestivals 2025, were announced in the early hours of Wednesday, the 21st (Japan time). Variety show "The New Key" has been awarded the intermedia-globe SILVER Award in the Children & Youth: Omnia Open category. This marks the first time that Fuji Television has won this award.
The WorldMediaFestivals is one of Europe's largest international media competitions, a global competition recognizing excellence in both broadcast and non-broadcast media. Founded in 2000 by intermedia, the WorldMediaFestivals recognize outstanding international achievements in corporate and media communications. It honors media solutions across diverse categories, including audiovisual, audio, print, and online productions spanning information, education, and entertainment.
The Show's Production Team.
In 2025, a total of 764 entries were submitted from 29 countries represented. The awards ceremony was held in Berlin, Germany, from IAM (Japan time) on Wednesday, the 21st, where outstanding works were honored with intermedia-globe Gold and Silver among others.
The New Key" (Aired every Saturday at 8 PM on Fuji Television) is a variety comedy show packed with sketches and fun segments, delivered by the energetic comedy groups-Shimofuri Myojo, Chocolate Planet, and Hanaco.
©︎Fuji Television Network Inc. "VS School, the ultimate Hide and Seek"
Among the featured segments is the hugely popular "VS School, the ultimate Hide and Seek" project. First aired on Saturday, November 12, 2022, the game has since been held at 28 schools across Japan, with over 95,000 applications received as of the broadcast on Saturday, May 3 of this year-sparking a nationwide hide-and-seek craze.
The show put a creative, television-friendly spin on the universally loved game of hide-and-seek, and its strong sense of teamwork among the participants was highly praised-earning it an award this time around. This marks the very first time "The New Key" has received an international accolade. The award-winning episode originally aired on Saturday, July 27 of last year.
■ The New Key - Hiroaki Yazaki, Chief Producer, Entertainment Show Production, Fuji Television Network, Inc. comments:
"We've come this far by earnestly recreating something nearly everyone has experienced -playing hide-and-seek at school-as a television show. What makes this project so special is the genuine smiles and happy tears of the students on site. Every time, it reminds me why I joined the television industry in the first place. To now receive such a wonderful award and to know that this idea resonates even with people overseas is truly moving. I sincerely hope that our youth-filled ship, 'The New Key, continues to sail across the world. Thank you so much."
■ The New Key - Yoshiki Tanaka, Director, Entertainment Show Production, Fuji Television Network, Inc. comments:
"The 'VS School, the ultimate Hide and Seek project began in 2022 with a heartfelt wish to give back the youth that students lost during the pandemic. Even now, with COVID behind us, the project continues to grow-and to see it recognized on a global scale like this is a tremendous honor. We're now approaching 100,000 entries from across Japan. Together with the seven members of Shimofuri Myojo, Chocolate Planet, and Hanaco, we'll keep striving to create a program that truly connects with the younger generation all over the country."
> VS School -The Ultimate HIDE and SEEK- Program page
