TBS Holdings, Inc. (Headquarters: Minato-ku, Tokyo; President & Chief Executive Officer: Ryujiro Abe) has announced a strategic alliance with Viet Nam Television (VTV), Viet nam's national broadcaster. The alliance was formally announced on Sunday, September 7, at a ceremony in Hanoi commemorating the 55th anniversary of the First Television Broadcast of Viet Nam Television.

This alliance will further develop the cooperative relationship between the two companies, starting with the revival of “Không GiớiHạn - Sasuke Việt Nam" the Vietnamese adaptation of TBS's renowned show “SASUKE," coming back for the first time in 7 years and the support of the distribution of Vietnam Todayʼs content on platforms in Japan.

Moving forward, the two companies plan to deepen their collaboration in a wide range of areas, including the broadcasting and distribution of each other's content in both countries, remaking TBS dramas, and co-developing new content.

Additionally, to foster talent exchange within the content industry, they also seek to launch joint initiatives through seminars and workshops.

Through this alliance, TBS and VTV will further energize cultural and entertainment exchange between Japan and Viet Nam, while pioneering new content for the Asian region and the global market.

History of TBS and VTV
TBS Television and Viet Nam Television (VTV) have been engaged in a wide range of program production and broadcasting collaborations since they signed a partnership agreement in 2012. In 2013, as a project for the 40th anniversary of diplomatic relations between Japan and Viet Nam, they coproduced the drama “The Partner: To My Dear Friend of 100 Years ", which was broadcast on the same day in both countries. Since then, they have deepened cultural exchange through continuous broadcasts of Japanese dramas on VTV, such as the “TBS Drama Festival" and “Japan Drama Hour." In 2015, they co-produced a Vietnamese version of the popular TBS drama “Midnight Sun" and co-produced the TBSʼs renowned sports entertainment program “Không GiớiHạn - Sasuke Việt Nam". Since 2016, they have continued to share information on tourism, food, and culture through the “SẮC MÀU NHẬT BẢN (The Colors of Japan)" series, which introduces the charms of various regions in Japan. They have also built a partnership that goes beyond program production, such as VTV's cooperation in "DigiCon6 Asia," a project to discover video creators. Going forward, the two companies will continue to serve as a bridge for cultural exchange between Japan and Viet Nam through broadcast content, delivering the unique culture and appeal of both nations to a global audience.

Comment from Ryujiro Abe, President & Chief Executive Officer of TBS Holdings
VTV and TBS established a partnership in 2012, fostering a strong relationship ever since. Today, to further deepen our bond, we have announced a "strategic alliance." We believe that the content created through the creativity and production capabilities both companies have cultivated over the years will transcend the boundaries of broadcasting, giving rise to new businesses and experiences. Moving forward, VTV and TBS will continue to join hands to deliver inspiration and joy through powerful content to people in Viet nam, Japan, and around the world.

Comment from Mr. Nguyen Thanh Lam, President of VTV
Viet nam Television (VTV) and TBS Holdings are strengthening the strategic cooperation with a number of concrete projects, marking an important milestone that opens up new opportunities for development for both broadcasters and contributes to further deepening the friendship between the peoples of Viet nam and Japan. In the time ahead, we will engage in extensive collaboration with TBS, ranging from content sharing and revitalizing television dramas to co-developing new projects. I firmly believe that this partnership will generate substantial and practical value, not only for the two broadcasters but also for audiences in both countries, across the region, and around the world.

ABOUT VIET NAM TELEVISION
Viet nam Television (VTV) is the national television broadcaster, producing and airing news, current affairs, cultural, educational, and entertainment programs across Viet nam and internationally via satellite, cable, OTT, and digital platforms.

Having grown for 55 years since its first day of broadcast on September 7, 1970, VTV currently operates 11 free-to-air channels. It also has a major OTT platform, VTV Go, which re-broadcasts VTV's traditional channels and provides VOD services to audience members with nearly 50 million downloads and millions of daily views.

In addition, VTV has built a social media ecosystem with nearly 122 million accounts, achieving 5 billion views per month. This helps to provide information and strongly promote programs on VTV's channels. With the goal of becoming a leading and globally reputable broadcaster, VTV recently launched Viet nam Today, Viet nam's first 24/7 English-language television channel, aimed at promoting the image of Vietnam to the world.

ABOUT TBS Overseas Business
For more than 50 years since the 1960s, TBS has been actively engaged in overseas development of all genres, including drama, variety shows, animation, and movies. In recent years, TBS has embraced the purpose “Inspiring Global Love for Japan through Timeless Moments” aiming to share heart-moving, timeless moments with people around the world. In particular, blockbuster dramas such as VIVANT, TOKYO MER: Mobile Emergency Room and Hanzawa Naoki, as well as variety show formats such as Ninja Warrior and Takeshi's Castle and other variety show formats have gained popularity in many countries, with cumulative sales of several hundred productions and tens of thousands of episodes in more than 160 countries and regions worldwide. In recent years, the company has also expanded its activities to include “multiple development” such as video distribution, commercialization through IP utilization, publishing, theme parks, and tie-ups.

Inquiries
TBS HOLDINGS, INC. Global Business Division Global Strategy Department
Mana Toh Email：toh.mana@tbs.co.jp