Nippon TV's Hit Unscripted Format Red Carpet Survival's Italian adaptation, Red Carpet, Vip al tappeto Returns for Season 2 on Prime Video
Image from Season 1
MIPCOM, Cannes, France - October 13, 2025 - Nippon TV is proud to announce that its internationally acclaimed unscripted format Red Carpet Survival will return for a second season in Italy, adapted as Red Carpet, Vip al tappeto, exclusively available on Prime Video in 2026.
Red Carpet Survival is a celebrity-driven game show that combines glamour, comedy, and high-stakes challenges. In each episode, a VIP is escorted down a red carpet by three comedic bodyguards, facing a series of physical and mental challenges designed to test their wit, courage, and improvisational skills. If the celebrity steps off the red carpet even for a moment, one of the bodyguards is lost; whether the VIP can complete the long walk down the red carpet without losing the bodyguards (and their minds) is the challenge. The episode culminates in a sprint to the limousine, overcoming hazards such as moving obstacles, water attacks, and even pigeon droppings. The team that first manages to escort its star to the final destination without a hitch wins.
Produced by Blu Yazmine for Amazon MGM Studios and based on a Nippon TV format, the show was successfully adapted in Italy in 2025 as Red Carpet, Vip al tappeto on Prime Video, engaging local viewers through its mix of comedy, celebrity excitement, and tense red-carpet moments.
Season 2 highlights in Italy will feature new celebrity guests, including the country's top entertainers and social media personalities, bringing fresh energy and star power to the show, along with exclusive challenges that are bigger, bolder, and even more entertaining than before. The taping will take place in a new surprising location and the awaited premiere is scheduled for 2026.
Quote from Sayako Aoki, Head of International Sales, Nippon TV:
The season renewal of Red Carpet, Vip al tappeto showcases the creativity of Japanese entertainment while demonstrating how our formats can be successfully adapted for international audiences. The Italian adaptation of Red Carpet Survival highlights Nippon TV's strategy to bring premium formats to global viewers. By partnering with BluYazmine experienced in format adaptation and creating prime entertainment, we hope to offer Italian audiences even more exciting experiences than the first season in a brand-new location with visually fun missions. And, of course, we can't wait to see if bodyguards survive the pigeon attacks!
About Nippon TV format Red Carpet Survival
https://japan-programcatalog.com/en/program/redcarpetsurvival
About Nippon TV
Nippon TV is Japan's leading multiplatform entertainment powerhouse, as well as owner of streaming giant Hulu in Japan. Nearly 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships.
The company has also recently announced Gyokuro Studio, an in-house production arm and Nippon TV LA Business Office as the global co-development and sales headquarters, both dedicated to unscripted formats.
Nippon TV Program List / Contact
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