The Largest Japanese TV Content Showcase

Company Profile

Hokkaido Broadcasting Co., Ltd

Hokkaido Broadcasting Co., Ltd (HBC), founded in 1951, has the richest and longest history of any commercial broadcasting company in Hokkaido.

HBC was the 5th television station and the 7th radio station in the country. We produce and broadcast a wide range of local programs including news, documentaries, variety shows, sports, and dramas.Our productions are highly valued both inside and outside Japan.

In addition, HBC also hosts the HBC International Goodwill Square at the Sapporo Snow Festival. We also organize the HBC Junior Orchestra and HBC Junior Choir alongside many other art and culture events.

This vast area of Hokkaido makes up 22% of Japan's landmass is blessed with beautiful natural resources that gives birth to new ideas and inspiration.

"Local roots, global aspirations"… This is our motto at HBC.

Head Office

Head Office:
2, Nishi 5-Chome, Kita 1-jo, Chuo-ku, Sapporo 060-8501 Japan


November 30,1951


Masato Tanaka

Manager Copy & Contents Sales Department


  • Reality

Lovely Shabby Lodges

Travelogue show to explore unique and eccentric accommodations located in far remote areas of Japan. These lodges are shabby and run-down looking but fully booked by tourists almost all the time. We explore why these odd lodges are loved so much. Three accommodations in different locations are fe...

  • Reality

Destiny Tag of War

This is a reality show featuring tug-of-war, fighting according to the regional rule developed in Atsuma Town, where severely damaged by the earthquake in 2018. Townsmen of Atsuma challenge against the championship team from Tomakomai City. The town tries to win the TV broadcasting rights for thei...

  • Education
  • Food/Cooking
  • Human
  • Nature
  • Science


A heartwarming documentary to show how people connect the hearts between rural and urban.
Tokachi, eastern Hokkaido, is known as Japan’s largest farming area producing wealthy agricultural, dairy, and husbandry items. In this decade, farmers in Tokachi have been hosting more than 20,000 ...

  • Food/Cooking
  • Nature
  • Travel

Traveling Chef De France in Hokkaido

This series is very unique Food Traveling Show with famous French Chef Amandine Chaignot. She introduces delicious food in Hokkaido, Japan, such as Wagyu Beef, Seafood, Kombu. And she try to collaborate with local Chef living in Hokkaido and make some dishes in Japanese traditional way. This program...

  • Food/Cooking
  • Travel


Amazing Foods, how they are made?

As Hokkaido is called "a rich repository of ingredients," there are variety of food products introduced in this series. Some of them are said to be some of the best in Japan, but little known. Throughout this series, we present some very high quality foods and in...

  • Food/Cooking


This is a very unique farmers’ show, introducing many agricultural products and dishes from Hokkaido, the largest farming area in Japan. As Hokkaido is the largest agricultural area in Japan, there are many kinds of farm produce such as rice, melon, watermelon, asparagus, potato, wheat, etc.

The ...

  • Food/Cooking
  • History
  • Nature

Japan, Thousand Year of Soup Stock

This is an amazing food documentary to show thousand-year history of soup stock. The soup stock is the fundamental essence in Japanese dishes, and kombuor sea kelp, harvested in the northern sea of Hokkaido is known as the best ingredient for the stock. Now a days, the sea kelp is used not only for ...

  • Food/Cooking
  • Travel

Nice Town Walks in Hokkaido with Rui Yoahida

Food and travel show starring Mr. Rui Yoshid, a haiku poet and a nation widely known food writer. In each episode, Yoshida picks one area in Hokkaido and visit their taking HBC anchor person. His destination can be a small and remote town, as well as well-known populated city. Once he gets there, he...