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“Koi-Baka” -from Aichi to the world-
コイバカ ~愛知から世界へ~

Narita Koi Farms raises and sells Nishikigoi (carp), or so-called the “swimming jewel”, in Komaki-shi, Aichi Prefecture. Narita Koi Farms is a small company with only seven employees, but has a unique and major characteristic. That is, they "polish" the carp. They purchase young carp from farms in Hiroshima and Niigata, and raise them to become beautiful fishes. The two "Koi-Baka", or “carp freaks”, are the ones behind this effort. One of them is Mr. Narita, the president and the one in charge of purchasing and sales. The other one, Mr. Yamamoto, is the managing director and Narita’s right-hand man, who is in charge of the "polishing" work. The competitive exhibition is where people compete the beauty of their carp. Nishikigoi was born in Japan, and therefore the exhibition is known for its strict and high standards.
Narita Koi Farm has long been the high-ranking winner at the competition. Enthusiasts around the world come to Japan to seek for the support of Mr. Narita. Most of Narita’s clients are the “rich” from countries such as China, Southeast Asia, and Belgium. Clients include an owner of a carp worth about 20 million yen. They all want the world's best title. They would leave their carp with Narita and aim for victory at the competition. Obviously, winning is not easy. The "polishing" of carp is a steady and dull work. Controlling the water quality and taking proper care of the feed. They continue and repeat such work for years, to raise the carp beautifully. A Belgian enthusiast we visited for an interview, had dozens of carp at home. In the house they had a septic tank, and a specialized “carp-doctor” took care of their fishes’ health.
The company's sales have increased significantly, as they serviced the wealthy class. On the other hand, Narita hopes to let more Japan ese people familiarize with and enjoy raising carp. “Nishikigoi are loved by people from over 30 countries around the world. I want to make them loved even more,” he speaks of his dreams.

愛知県小牧市で、“泳ぐ宝石”ニシキゴイを育てて販売する成田養魚園。従業員7人の小さな会社だが、大きな特徴がある。それは、コイを“磨く”ことだ。広島や新潟などの産地から稚魚を仕入れ、美しく育てるのだ。これを支えるのが2人の“コイバカ”。1人が、仕入れと営業を担当する社長の成田さん。その右腕が“磨き”担当の山本専務だ。そんなコイの美しさを競うのが、品評会。ニシキゴイは日本で誕生したため、品評会もハイレベルである。
成田養魚園は、品評会で上位入賞の常連で、世界中の愛好家が成田さんの力を求めて日本までやってくる。客は中国や東南アジア、ベルギーなどで、その多くが“富裕層”だ。1匹約2千万円のコイのオーナーもいる。彼らが求めるのは世界一の称号。成田さんにコイを預け、日本の品評会で優勝を狙い続ける。しかし勝つのは簡単ではない。コイの“磨き”は地道な作業の連続。水質に気を配り、エサの配合に工夫を凝らす。このような作業を何年も続け、さらに美しくなるのだ。取材で訪ねたベルギーの愛好家も、自宅で数十匹を飼う。家には浄化槽、健康管理はコイ専門の医師“コイドクター”だ。
こうした富裕層を狙ったビジネスを展開することで、会社の売り上げは大幅増。その一方で、成田さんは、日本人にもっとコイを飼う楽しみを知ってほしいと話す。世界約30カ国で愛されているニシキゴイをさらに多くの人に愛される存在にしたい、と夢を語る。
Production Year
2018-2018
Duration
46min
Episode
1 episodes
International sales company
Nagoya Broadcasting Network Co.,Ltd. (Nagoya TV)
Copyright
©NagoyaTV